Month: April 2014

Going That Extra Mile In B2B

Going That Extra Mile In B2B

Does your To Do list look at ways to delight your customers every day? May I suggest that in your Brand Design Process you add one more job to your To Do list.
Your Customers Brand Experience

Your Customers Brand Experience

Marketing departments consider customers experience, but they also acknowledge that their companies do not value it as a critical component of the brand experience.
Branding Essentials

Branding Essentials

Many believe that brand design is an unnecessary expense, in that they feel it is a non revenue generating activity. This could not be further from the truth, allow me to explain why.
Timing Is Everything For Brand Growth

Timing Is Everything For Brand Growth

Most companies cannot switch direction just like that. It must instead continue to at least pursue stable growth in its current markets. Presence gives brand constancy and helps strengthen its reputation. It sustains present value.
Brand Whisperer #1

Brand Whisperer #1

Today we have randomly chosen Starbucks as an example of successful brand history. So what has kept it going for all those years? What secret do they not want to tell us? Why? Let's figure out now.
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