Month: May 2014

Managing Your Brand

Managing Your Brand

Think about it: A brand is the only corporate asset that, managed properly, will never depreciate. Those are magic words. Patents expire, software ages, buildings crumble, but a well-managed brand can increase in value year after year.
Personal Branding

Personal Branding

Branding is usually focused on companies that are selling a product or service, but there is more to branding than just corporations and organizations.
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