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Managing Your Brand

I recently came across a book by Steve McKee called ‘Power Branding’, and he has made some very interesting points in the world of company branding. In the book, he said that a companies own brand is the single most valuable asset. Think about it: A brand is the only corporate asset that, managed properly, will […]

Personal Branding

Branding is usually focused on companies that are selling a product or service, but there is more to branding than just corporations and organizations. So looking at market strategies today, it is important to take in to account your personal branding, that will help you with your future growth. It makes sense to look more closely at […]

Increasing Audience Engagement With Your Brand

Social Media Networks offer different marketing advantages, such as Pinterest and Facebook appear to yield more sales than those coming from Twitter and Google+. LinkedIn lead generation is most effective for B2B because it generates the highest visitor to lead conversation rate compared to Twitter and Facebook. In 2014 we are spending enormous amount of time […]

Keeping Your Business Afloat

Social Media Networks offer different marketing advantages, such as Pinterest and Facebook appear to yield more sales than those coming from Twitter and Google+. LinkedIn lead generation is most effective for B2B because it generates the highest visitor to lead conversation rate compared to Twitter and Facebook. In 2014 we are spending enormous amount of time […]

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