The regional shortlist for the Bank Of Ireland Start-Up Awards will be announced this month, and I must say that I am really looking forward to seeing what start-ups make it to the next stage.
Brand is the most valuable asset a business can own. In fact, if managed properly, a brand asset will never be devalued.
Several studies have repeatedly compared brands to human beings. The anthropomorphic notion suggest that people have a natural propensity to "anthropomorphize" brands.
Bad publicity can belittle consumers' perception of a brand. Today consumers have access to a broad range of outlets for any product information such as online news, forums, podcasts, webcasts etc.
Rejuvenating a brand is needed to revive a brand, or simply to revamp a brand that is naturally going through a stage of decline.