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Start-Up-Spiration

The regional shortlist for the Bank Of Ireland Start-Up Awards will be announced this month, and I must say that I am really looking forward to seeing what start-ups make it to the next stage. I love following new ventures along their journey and watching them grow – I find success stories really inspiring and they always […]

The Power Of Branding

Brand is the most valuable asset a business can own. In fact, if managed properly, a brand asset will never be devalued. A well managed brand can increase in value year after year. Regardless of this exceptional and distinctive characteristic, branding has long been undervalued. But businesses who disregard branding is both naive and short-sighted. Many […]

The Phenomenon Of Brand Revitalization

Several studies have repeatedly compared brands to human beings. The anthropomorphic notion suggest that people have a natural propensity to “anthropomorphize” brands, therefore allotting human characteristics to non human objects and events. In the wake of this logic, one may compare a brand’s life cycle to a human’s life cycle, which at some point addresses […]

Does Negative Publicity Diminish Consumers’ Perception of a Brand?

Bad publicity can belittle consumers’ perception of a brand. Today consumers have access to a broad range of outlets for any product information such as online news, forums, podcasts, webcasts etc. Although these outlets have supplied companies with new prospects for marketing their products and services, they have also provided difficulties for the companies to manage […]

REJUVENATE YOUR BRAND

Rejuvenating a brand is needed to revive a brand, or simply to revamp a brand that is naturally going through a stage of decline. Are your products not selling as well as they use to, or as well as you would hope? · Perhaps your customers have found a replacement for your brand elsewhere?  · Perhaps your […]

To be or not to be in social media: that is the question!

TO BE OR NOT TO BE IN SOCIAL MEDIA: THAT IS THE QUESTION! There is a continuing debate over the activities of companies and their brands in social media. Most of the researchers believe that social media presents an opportunity for brands to further build their relationship with customers. Social networks and other online platforms influence the […]

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