Year: 2015

Start-Up-Spiration

Start-Up-Spiration

The regional shortlist for the Bank Of Ireland Start-Up Awards will be announced this month, and I must say that I am really looking forward to seeing what start-ups make it to the next stage.
The Power Of Branding

The Power Of Branding

Brand is the most valuable asset a business can own. In fact, if managed properly, a brand asset will never be devalued.
The Phenomenon Of Brand Revitalization

The Phenomenon Of Brand Revitalization

Several studies have repeatedly compared brands to human beings. The anthropomorphic notion suggest that people have a natural propensity to "anthropomorphize" brands.
REJUVENATE YOUR BRAND

REJUVENATE YOUR BRAND

Rejuvenating a brand is needed to revive a brand, or simply to revamp a brand that is naturally going through a stage of decline.
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