Start-Up-Spiration

The regional shortlist for the Bank Of Ireland Start-Up Awards will be announced this month, and I must say that I am really looking forward to seeing what start-ups make it to the next stage. I love following new ventures along their journey and watching them grow – I find success stories really inspiring and they always […]

The Power Of Branding

Brand is the most valuable asset a business can own. In fact, if managed properly, a brand asset will never be devalued. A well managed brand can increase in value year after year. Regardless of this exceptional and distinctive characteristic, branding has long been undervalued. But businesses who disregard branding is both naive and short-sighted. Many […]

The Phenomenon Of Brand Revitalization

Several studies have repeatedly compared brands to human beings. The anthropomorphic notion suggest that people have a natural propensity to “anthropomorphize” brands, therefore allotting human characteristics to non human objects and events. In the wake of this logic, one may compare a brand’s life cycle to a human’s life cycle, which at some point addresses […]