EirSpiders 2016

CDG are delighted to learn that 2 of our projects for our clients got nominations for Eir Spider Awards 2016. In the business to business category “Enbio”, a surface material company, gets shortlisted alongside Glanbia, while “Monaghan Institute” gets shortlisted in the Elearning & Education sector alongside the Marketing Institute of Ireland. We have fingers […]

Digital Branding Best Practises in Ireland

Almost everyone knows what I mean when I say digital branding. If I were to ask, what is your favourite brand of soda? Chances are, I would get one of two answers. It is very clear that branding works and it has a huge impact on the long-term success of a business. Unfortunately, many small […]

BEST ROI FOR BRAND AWARENESS: SEO OR PPC?

Where to start when building your Brand Awareness? What would be more beneficial to your business: SEO or PPC? What is the difference between them? And, finally, what will give you the highest ROI? Keep reading! This article will answer all your questions! You have your business running and everything seems to be pretty good, however, at some […]

8 best objective criteria to assess your UX

“Your website is awful”. Harsh, really harsh comment that you could receive from a user. But, it can shed light on a reality. Take a deep breath, let your blood cool down and ask yourself “How can I improve my website?” There are a lot of efficient methods such as the A/B test or mental mapping to do so. But two […]

Encapsulating Your Brand Through Storytelling

Branding goes much deeper than pantone colours and typography, it is the emotional connection people have with a brand. Cue story-telling, this seems like a relatively new concept, but it has been around for centuries. Stories have captivated us since childhood, providing us with a sense of adventure, mystery and demonstrating lessons learned through journeys.Marketing professionals […]

Why digital PR is everything for a startup

Before you commit yourself to establishing a small business, you should be prepared fully for the responsibilities which are going to be instantly entrusted to you. You should invest a lot of your effort, time and usually, money so that it may succeed. One of the things you should invest in your startup is digital marketing. […]