8 best objective criteria to assess your UX
“Your website is awful”. Harsh, really harsh comment that you could receive from a user. But, it can shed light on a reality. Take a deep breath, let your blood cool down and ask yourself “How can I improve my website?” There are a lot of efficient methods such as the A/B test or mental mapping to do so. But two […]
Encapsulating Your Brand Through Storytelling
Branding goes much deeper than pantone colours and typography, it is the emotional connection people have with a brand. Cue story-telling, this seems like a relatively new concept, but it has been around for centuries. Stories have captivated us since childhood, providing us with a sense of adventure, mystery and demonstrating lessons learned through journeys.Marketing professionals […]