Entering Awards – Pros and Cons

I was always lucky enough during my life to pick up a few medals and awards for arts and sports. I remember having a corner devoted to my array and always looking for a place for the next one to fit. While this is a healthy attitude, I came to realise later in life that […]

Brand building

Chapter 1: What is your brand? Small to medium sized businesses live and die based on the value of their brands. Brand is your biggest asset and what the marketplace thinks of you can either be an invaluable asset, or a huge liability. That being said, most companies don’t have a strong grasp of what […]

How to write a good design brief?

Once you have found the perfect agency for you and you agreed with them to build your project, you need to start thinking about your design brief. The design brief is the first step you will go through with your designer or design agency to help you define your project and to give them the […]

How to choose a logo designer?

Your logo or visual identity is the lifeblood of your business. It needs to represent your offering accurately, and tell the world about you at a glance. Having a poor or outdated logo can be detrimental to the success of your business as a whole. Updating your visual identity may be an option, but you […]