Branding goes much deeper than pantone colours and typography, it is the emotional connection people have with a brand. Cue story-telling, this seems like a relatively new concept, but it has been around for centuries.
I have recently created a CDG Brand Instagram account, I believe this is a great opportunity to engage with our wider audience on a more personal level (which I have always been an advocate of), giving a real insight into life at CDG.
TED talk: Joseph Pine about what consumers want - a short (under 15 min) talk from one of the most logical man, explaining how to build a strong Brand.
Brand is the most valuable asset a business can own. In fact, if managed properly, a brand asset will never be devalued.
Bad publicity can belittle consumers' perception of a brand. Today consumers have access to a broad range of outlets for any product information such as online news, forums, podcasts, webcasts etc.