Client:Grandes Alpes

industry: Hospitality

Info:View Full Project Spec

Grandes Alpes is a 5 Star Boutique Hotel in Courchevel France offering a unique experience and an opportunity to live life to the full in an exclusive alpine venue. Our task was to create a digital and print advertising campaign to support a new website. Our research picked out unique experiences of previous guests while visiting.

You can also learn more about our work with Carton House here.


About The Client

Quality of life is perhaps the most important attribute you can have to look back on as a benchmark for living. Grandes Alpes is a Private Hotel offering the opportunity to live life to the full in an exclusive alpine venue. The five star hotel offers accommodation second to none with a range of suites available to rent daily weekly or per month. Established in 1850 this Courchevel Ski resort is a playground for the rich and famous and Grandes Alps is the place to stay.


The Challenge

While working with such an establishment, it’s important to give the feeling of the destination and the environment, while bringing it to life online and offline without losing the grandeur of the place and what it offers. CDG were given the task to design promotional advertisements which would be used offline and online to help attract new business during these challenging times.


The Solution

CDG wants to invite you to discover a unique environment that will stimulate your senses, win your heart and mind to a new way of enjoying your vacation. We designed a unique set of ads taking the abnormal into the normal. Imagine seeing a white snow tiger on your bed in a room; unimaginable yet possible…and open a doorway into snow paradise from your bedroom. Capturing the imagination is as important as revealing the information. CDG’s solution helped both happen with its imaginative advertisement series which played into the brochure and website.


Services Provided

  • Brand development
  • Design
  • Advertising