Client:Largo Foods

industry: FMCG

Info:View Full Project Spec

Largo foods are creators of well-known snack food brands such as Tayto, King Crisps and Hunky Dory’s. CDG were engaged to explore the new venture of Tayto Park, an enterprise created by Raymond Coyle the owner. CDG provided a brand strategy as well as a design for Tayto Park’s new website.

 

About The Client

Established in 1983, Largo Foods is an Irish company and is the leading manufacturer and distributor of premium snack-foods (crisps, snacks, peanuts and popcorn) in Ireland. Largo Foods supplies an extensive range of branded and own label products to customers in Ireland, the UK, Continental Europe, Australia, Asia and the Middle East. Tayto Theme Park in Ashbourne Co. Meath is a modern and well run activity park with an excellent programme of activities for kids and is an unforgettable day out for the whole family. Tayto have turned 55 acres of Meath farmland into a fun filled park which is one of the first of its kind in Ireland with over 100 attractions. Tayto Theme Park has an abundance of facilities to make your visit more enjoyable. The park and play area guarantees hours of fun for all the family. The full visitor experience takes approximately 4 hours from start to finish.

 

The Challenge

Build a launch website for the new Tayto Park in Meath.

 

The Solution

We looked at the target audience and decided to make the design playful and revolve around the character. Unfortunately CDG never completed the final website and the project was developed further by Largo foods once the Park was launched. CDG’s initial concepts were used and most likely formed the foundation of the final site production.

 

Services Provided

  • Digital Strategy
  • Web Design