Client:MedVed Vodka

industry: FMCG

Info:View Full Project Spec

CDG have worked in Russia and Ukraine since 2008 with Pulse Marketing on brand and digital projects. We were asked by MedVed to explore the design and production of a new bottle to celebrate a birthday occasion with some promotional advertising. CDG worked on the idea of creating a drink with a difference with up market appeal.

You can also discover our work for Shooters Ukraine here.

 

Concept

Incorporation of Gold leaf was suggested to give the drink a more up market appeal. The drink was to be served as a cocktail but could also be served as a long drink. We kept with a contemporary bottle shape and worked on accentuating the design and content to make the difference. MedVed bear claw icon was incorporated but less visible.