CDG offer a full range of brand strategy services, from brand creation to brand repositioning, brand audits to naming cultures. It takes more than hard work and competitive thinking to make a business successful today, it takes insight into your customers experience mixed with a responsive dynamic business attitude which creates a clear picture for your customers that makes a difference. CDG drive that difference to make your brand more successful.

Brand Strategy

Over the years we have developed a methodology to understanding your brand. Using workshops we will gain a clear understanding of your brand and where we can add value. We explore your marketplace in depth and we reveal the soul of your brand. We build on the wants needs and desires of your target audiences and build a brand story to underpin the brand strategy that will move your company forward.

Meeting sessions:
We expect our clients to meet with us for two, two hour sessions to get into every corner of your brand.

  • Marketplace mapping
  • Co-creation
  • Brand archetypes
  • Brand personas