Blanchardstown Shopping Centre


About Blanchardstown Shopping Centre

As one of the country’s top retail destinations Blanchardstown Centre attracts visitors from the four corners of Ireland. It’s Ireland’s largest and most successful shopping, leisure and retail park destination. And it’s easy to see why – with over 180 leading high street retailers, numerous cafes and restaurants, together with an Odeon 9-screen cinema, Library and Draiocht Theatre – Blanchardstown Centre is an excellent destination for all the family. The Centre is currently at the end of an exciting redevelopment and makeover due for full completion by the end of 2021.

The Challenge

CDG was given the task of defining its brand the digital brand positioning online and then bringing it to life as a distinct new corporate brand identity alongside its digital marketing goals. Our aim was to translate the brand values and the new brand identity online into a  customer-centric web portal.  Our main challenge was to create a clean, unique and modern website that would empathise with the core target audiences with the purpose to enhance and increase the brand experience. CDG worked on most of the brand’s touchpoints. The digital evolution of the brand and its modern, user-friendly and responsive mobile style website that appealed to all types of browsers. CDG knew it would have to add value to the new website portal by generating bespoke imagery and capturing and using original photos and videos to display within the website. We emerged ourselves in the full requirements of the user and focused on the UI UX of the website to every detail. Ultimately we had to bring the brand to life within the new digital experience.

Our Solution

CDG studied the browser profile persona’s and brand architecture collectively with undertaking many UI UX studies on the new design proposals and requirements for the website in order to deliver the best experience possible and find the best design options. Our goal was to give a distinctive, interactive and slick website that focuses on its users. Using the CDG analysis of the previous website and competitors like Dundrum Shopping centre and Liffey Valley, we started developing wireframes and prototypes that helped create a better layout for the final result. In the end, CDG designed an agile, user-friendly, and responsive website based on user research. Each section is clearly defined, and the user journey has been mapped and refined extensively, resulting in a best practice performing customer-centric website that positions Blanchardstown Shopping Centre head and shoulders above their competition. CDG looked closely at common user flows to ensure a user experience that was as seamless and efficient as possible, created with a modern, elegant and simple interface. As a result, the traffic was up 200% in less than a few days.


Services Provided

  • Digital Brand Strategy
  • Web Design
  • Graphic Design
  • UI UX
  • Web Development
  • Digital Marketing
  • Photography
  • Video
  • Advertising design MPU’s