Client:
Willian Harvey Limited

Year:
2018 / 19

About Harvey

Harvey was founded in 1979, formally known as Willian Harvey. Harvey is the market leader in the Irish industrial & logistics property market, with a proven track record. Recognised as market experts, Harvey is continually involved in many of the largest property transactions in Ireland.

 

The Challenge

Harvey was going through some internal changes, had realised their clients were shifting, and also felt their current (previous) look was dated and didn’t match their offerings. CDG was asked to create a new look that reflected who Harvey is today — to appeal to their current audience and potential clients. Our goal was to design a bold, fresh and updated version of the old branding, translating the history and accomplishments of Harvey through the years for a new audience.

 

Our Solution

CDG studied the Willian Harvey target audience, the brand value and mission, in order to understand more about the company. Our solution was to rejuvenate the Harvey brand by simplifying the essence of the brand. Creating a new, strong and bold name – Harvey.  CDG crafted a modern identity while keeping the brand’s iconic colour palette.

The logo kept the iconic colors that have always represented Harvey’s brand, allowing it to maintain a connection with the previous identity. The new, bold, contemporary and commanding typeface sits alongside the streamlined design aesthetic, complimenting the energetic colours.

With the purpose to enhance and increase the brand experience, CDG worked on every one of the brands touch points. We developed a modern, user friendly and responsive dashboard style website and worked with Harvey on all its printed media, including external signage and all of the brand’s stationary. CDG also designed all online and offline marketing material that helped Harvey reach their audiences across all media platforms.

 

Services Provided

  • Brand Strategy
  • Brand Design
  • Corporate Identity & livery
  • Photography Sourcing
  • Signage
  • Brand Collateral
  • Brand Guidelines
  • Web Design & Development
  • Digital & Social Media Marketing