Client:
Carlow County Council

Year:
2018 / 19

About inCarlow

InCarlow is an initiative used to promote County Carlow as a destination of opportunity for inward investment and a location of indigenous business growth. CDG worked with Carlow County Council and other local enterprise offices in order to help them realise the international opportunities available in Carlow. The greatestasset of Carlow is the people and the network they create, which provides a unique entrepreneurial environment, it’s something for which they should be commended. Their vision, success, innovation and their ultimate ambition in making County Carlow the ideal enterprise hub for the region.

 

The Challenge

Carlow is a county that is in constant progression with yearly growth. The county strives to be a business focused area. The challenge was to create a unique and distinctive identity that would increase Carlow’s reputation as a business city. CDG took on the challenge of building a story of success, stories about County Carlow’s entrepreneurs and entrepreneurial teams across various industries.  CDG and inCarlow wants to acknowledges a history of opportunity and success for companies who innovate and have international ambition.

 

Our Solution

The brand builds on the story of success that is County Carlow’s entrepreneurs and entrepreneurial teams across industry and acknowledges a history of opportunity and success for companies who innovate and have international ambition. Short, snappy and to the point, inCarlow – Represents the idea of Business, opportunities and endless possibilities within the county. Where Ambition, Innovation & Success meet.

Due to the simplistic yet elegant nature of the logotype, we chose a bold colour palette to enhance the overall impact of the visual identity. The secondary graphics are taken from the shape and form of the county Carlow. The graphics change colour, and scale to enable ever changing dynamic expressions. With the purpose of enhancing and increasing the brand experience, CDG created a video with the successful stories of businesses in Carlow and showing the advantages of the city from the business point of view. To extend inCarlow’s online presence we developeda website and worked with their social media, helping to reach more prospective investors and have an overall better connection with the target audience.

 

Services Provided

  • Brand Strategy
  • Brand Design
  • Corporate Identity & livery
  • Photography & Video
  • Brand Collateral
  • Brand Guidelines
  • Web Design & Development
  • Digital & Social Media Marketing