Sentient Group


About Sentient

Sentient was Founded in 2001 and have been Developing products and solutions for 18 Years, Sentient is the holding company for Scorebuddy Limited and Flightbuddy Limited, each company offers a Software as a Service (SaaS) platform focused on the specific needs of their sectors, customer service and aviation. An early adopter of the SaaS model Sentient started life as a hosted IVR services. New products and solutions emerged driven by customer needs to solve business problems.


The Challenge

CDG was given the task of defining their brand positioning and then bringing it to life as a distinct new corporate brand identity alongside its digital marketing. Our goal while working with Sentient was to translate their values of hard work and tradition of customer focused care.  Our main challenge was to create a clean, unique and modern image that would empathise with the core target audiences with the purpose to enhance and increase the brand experience, CDG worked on every one of the brands touch points. We developed a modern, user friendly and responsive dashboard style website that appealed to its users, we worked with Sentient on all its printed media, including external branded Marketing material for events and all of the brand’s stationary. CDG also designed all online and offline marketing material.


Our Solution

The new identity focuses on a core key element of the business for Sentient, it looks at the service aspect – but from two different ways. The visual identity was inspired by both a modular server arrangement (representing the Saas aspect of the business) and also the customer focused care that Sentient provide to their customers. These elements are brought together to create an abstract minimal mark.


Services Provided

  • Brand Strategy
  • Brand Design
  • Corporate Identity
  • Web Design & Development
  • Digital Marketing
  • Stationery and Print Collateral