Client:
Taxback International

Year:
2018 / 19

About Taxback International

Established in 1996 as part of The Taxback Group, Taxback International is recognised as the world’s leading VAT reclaim provider.  The company works with clients from all over the world to maximise their VAT reclaim. Taxback works with sole traders seeking a once-off VAT refund, medium-sized organisations with international VAT obligations, to truly global corporations seeking an integrated one-stop VAT solution.

 

The Challenge

CDG was approached by Taxback with the challenge of creating a new brand toolkit that would appeal to medium and big companies. They wanted to keep the brand essence, but extend the brand experience through the use of a secondary visual language, to help deliver a more personalised look and feel. Our goal was to keep the brand’s core values, but renew the brand’s points of customer contact delivering a clean, contemporary and energetic design.

 

Our Solution

CDG worked closely with the company to develop a visual language that presents Taxback as both an innovative and caring company, creating a brand toolkit that reaches a balance between the brand’s core values and the customer’s needs.

The brand toolkit has a modern, bold and dynamic design, that represents innovation within the company, exploring the dynamism in the technology industry. This toolkit has the objective of communicating with the customers in an enjoyable and trustworthy way, building a relationship between the brand and the target audience.

 

Services Provided

  • Brand Strategy
  • Brand Visual Toolkit
  • Corporate Identity & livery
  • Photography Sourcing
  • Brand Secondary Collateral
  • Brand Secondary Guidelines
  • Digital & Social Media Marketing